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The SAG-AFTRA union recently highlighted ongoing challenges in reaching an agreement with game publishers regarding the use of artificial intelligence in acting. Although there’s been some headway and a few agreements have been struck, the union expressed its frustration about being quite distant from a consensus on AI matters. Since July 2024, SAG-AFTRA members engaged in the gaming sector have been on strike.
The main issue centers around AI usage; specifically, the desire of some publishers to replicate actors’ voices for future use without their consent. This has raised significant concerns within the union.
SAG-AFTRA addressed these developments directly, stating, “Despite claims from the bargaining group suggesting we’re close to a deal, the truth is far from it. There’s also an underlying push to pit our members against each other. We urge everyone to examine the updated comparison chart on AI proposals, which clearly shows the significant divide we still face regarding essential AI protections for performers.”
The union emphasized the gravity of the situation: “What they want is access to all previous performances and anything they can find from outside contracts, without acknowledging our negotiated protections. You could be left unaware of your voice being used, receive no compensation, and be powerless to act. They even want your replica to work during future strikes, with or without your approval. After giving specific consent, they refuse to disclose how your replica is used.”
Despite the ongoing gaps with the bargaining group, SAG-AFTRA has seen positive results with different employers. Over 160 games have committed to interim and independent agreements with the union, generating total earnings surpassing those of non-struck games. These agreements incorporate the protections SAG-AFTRA has been advocating for, illustrating that many game companies, regardless of size, are open to these terms, even as larger companies remain resistant.
